ValidClick AdExchange is an open, quality controlled PPC marketplace where clicks are dynamically priced based on two factors:

• Real-Time Click Fraud Prevention - Kowabunga!’s FeedPatrol click fraud technology filters clicks in real-time based on patent-pending methodology and prevents fraudulent click charges before they happen.
• Fair Isaac Click Conversion Score - Analytics based on artificial intelligence and patented profiling technologies adapt to each click and conversion, scoring publishers on their ability to drive conversions for advertisers.